Search Engines and Responsive Design
Legal Marketing
Everyone knows that users hate slow load times for websites, but were you aware that search engines also keep track of page loading speed?
Google won’t say how heavily it weighs this as a factor, but it has been confirmed that page speed for both desktop and mobile have an effect on search result rankings. Google’s page speed tool actually provides feedback on the speed of mobile sites now, so it is time that anyone building a website takes the development of a fast mobile experience into consideration.
A few years ago, mobile-specific websites were the way to go (essentially a second, mobile-friendly version of the same website). They are still a usable option, but as responsive web design becomes the predominant trend, major search engines favor responsive websites over mobile-only websites.
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